ISLAMABAD: A seminar on the topic of “Visual Identity: Creating Visual Identity to Create and Urge to Act” was organised by the Managements Sciences Department for the students doing specialization in the subject of ‘Marketing’.
The seminar was addressed by the Dr Zeenat Jabar, Assistant Professor COMSAT Institute of Information Technology, Mr Fakhar Zaman Khan, Senior Vice President of Soneri Bank and Mr Zeeshan Ahmed, Regional Manager of Punjab Oil Mills. The seminar was also attended by Director Planning and Coordination Brig (R) Dr Riasat Ali, Head of Management Sciences Department Mr Nadeem Talib, faculty members and big number of students of the department.
Speaking on the topic Dr Zeenat Jabbar said that a brand creates an identity and it is a way you want folks to perceive you and every brand brings you a distinctive personality of an organization, product and commodity. Each one of us was a brand in our own right. Each one of us presents oneself in a good picture. We brand our identity by creating a visual story through face book, twitter, and other social media, she added.
Ms Jabbar said that the beauty of the brand is that it makes you to use it and beautiful thing of a brand is that the brand becomes in charge of products. The brand manages to develop a feeling of love, affection and charm towards the product. But at the same time the brand had to be advertised daily otherwise once a brand is out of sight, it is out of mind.
Mr Fakhar Zaman Khan, Senior Vice President of Soneri Bank, speaking on the topic said that financial organization depends a lot on a brand and once you manage to develop a successful brand, it makes your product a most sought after as a brand has a life longer than its creator. He also said that students of marketing have a lot of opportunities of brand manager in banking sector and their skills can earn them lucrative opportunities.
Mr Zeeshan Ahmed, Regional Manager of Punjab Oil Mills, explained the role of colour scheme in branding of a product and said that a careful selection of colour scheme for development of brand has groomed or doomed many products in the market.